About Tru Earth, directly from their website:
Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.
Empowered: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.
Integrity: As our company grows we will keep the close sense of family that we started with.
We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.
We will never shame anyone or make people feel bad about their choices, we will simply work to provide eco-friendly products that work."