NEW Shop Location: 62 King St West, Bowmanville (Inside of Markets by Dream Day)

The Journey

Hey! Thanks for stopping by! I am Amanda, a wife, mother of 3, teacher & the owner of The Simple Concept.

I decided to open this small shop because I found that Durham didn't have the options I needed to support my desire for a more sustainable household & lifestyle. We opened in February 2020, and we have continued to adapt and change our model as we learn what our customers need. We currently service the Durham Region as we believe that staying small & local is important for our service model. We want to help people make small changes that support a more eco-friendly, natural and sustainable lifestyle. We want you to know that you don't need to do it all, if we all come together to make small change, that can add up to make a big impact. So no matter where you are on this journey, we are here to help. If you aren't even sure where to start, please refer to our F.A.Qs page, our blogs or contact us. We are always happy to help you!


I purchased gifts for my clients for Mother's Day and they were amazing! ...the moms have so appreciative and loved the products! Amanda was awesome to work with. She offered me options within my budget and worked with me to make a branded gift tag. Thank you so much!


I have really liked all the products I have tried from this shop. Excellent customer service


The products are helping me reduce the amount of plastic items I use and replace with ones that last longer. Along with limited the chemicals I am using


Blog posts

Our DIY Sanitizing Wipes Kit

Our DIY Sanitizing Wipes Kit

We want you to stay clean and safe. We are happy to provide you with a DIY sanitizing wipes kits. We also have a variety of other great cleaning &a...
Making an Impact: Refill Station at Home

Making an Impact: Refill Station at Home

If you are reading this, it is because you have some desire to reduce waste in your home, but it may also be because you want to simplify processes...
Label Options & The QR Code

Label Options & The QR Code

When you order many of our products, they may not come with a typical label. The reason for this is because we try to source products with little t...